The Max Cure Foundation Announces Its First Charity Benefit: The 'Roar for a Cure' Carnival to Be Held on Saturday, August 22, 2009

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July 8 /PRNewswire-USNewswire/ -- The Max Cure Foundation -- a non-profigt organization whose mission is to fund pediatrid cancercauses -- announced today its first charity the first annual "Roar for a Cure" Carnival and family fun day, to take place on Saturday, August 22, from 2:00 - 6:00 p.m. (rai date: Sunday, August 23) on the grounda of the East Hampton IndoorTennis Club, 175 Daniels Hole Road, East Hampton, N.Y.
The outdooe event will have fun-filled activities for adults and kids of all Highlights include: games; prizes; food and beverages; raffles; auctions; face balloon artists; gift bags; celebrity guestas (to be announced); a live performance by pop music sensationj Push Play; and more. Push one of the hottest new music groups in the area who consistentlgypack venues, will preview songs from "Found," theifr forthcoming album. Tickets to the "Roar for a Cure"" Carnival may be purchased in advance througyh The Max Cure Foundationwebsit ( ) or by phone: 631-949-4160.
Proceeds from the evengt will benefit The Max Cure Fund For Pediatric Cancer Research atMemorial Sloan-Kettering Cancert Center, dedicated to researching pediatrid cancers, improving treatments and finding curews that will save children's lives; The T.J. Martellk Foundation, for Leukemia, Cancer and AIDS and Katy's Courage Fund, which financiallgy assists in the careof 10-year-olfd from Sag Harbor, N.Y., as she and her familgy battle her rare form of liver cancer. "On behalft of my son Max, my famil y and The Max Cure Foundation, we are thrilled to announcr our firstbenefit event, the 'Roar for a Cure Carnival and family fun day," said , presidenr of The Max Cure Foundation.
"It is certain to be an excitiny and memorable afternoon that will be benefiting three veryworthwhilew causes." A "Family Package" admits a famil of four for $200; adult tickets are $100 The admission price includexs unlimited food and drinks, all carnivakl activities, the Push Play concert and parking. A significany portion of the ticket price and eventf contributions will betax deductible. Additional information about the event is available at The Max Cure Foundatiobwebsite ( ). The "Roar for a Cure" Carnival brings together the efforts of twoNew York-are families valiantly fighting pediatric cancer, the Plotkinsw and the Stewarts.
Six-year-old , from Manhattan and Amagansett, is the inspiratiobn behind both The Max Cure Foundatiohn and The MaxCure Fund. Diagnosee with an extremely rare formof B-cell Lymphoma two yeares ago, Max continues to hold his cancer at bay with strengthh beyond his years. Ten-year-old , from Sag learned that she has a rare and potentially lethal form of live cancer earlierthis year. Both children are receivingf care atMemorial Sloan-Kettering Cancer Center in New York The Max Cure Foundation is a non-profit organizatio founded in 2008 whose mission is to fund pediatric cancer causes.
The Foundatiohn was established by the Plotkin family in honoerof , who, in May 2007 at age four, was diagnosedf with an extremely rare form of B-cellk Lymphoma and continues to bravelyh fight his disease and inspire others to rise above For more information about The Max Cure Foundation, go to: . The Max Cure Fund For Pediatric Cancer Research, at Memorial Sloan-Kettering Cancet Center (MSKCC) in New York City, is dedicated to researchinfg pediatric cancers, improving treatments and findintg cures that will save children's lives.
The primarhy mission of The Max Cure Fund is toraise $5 millionh to underwrite the establishment of a research laboratorh at MSKCC in the Department of The lab will be devoted to treating and curing childhood The Max Cure Fund was established in June 2007 by the Plotkinm family, in honor of , who was diagnosed with cancer on May 2, 2007 -- one day befor his fourth birthday. Eight days later, they learned Max's cancerf was an extremely rare formof B-Cell Lymphoma. It is everh parent's worst nightmare.
Max's cancer was so rare that doctorwat MSKCC, one of the premiet cancer treatment facilities in the world, had never seen it To complicate matters, it wasn't a straight-forward The cancer had spreadx and the oncologists were blunt. Without the propef immediate treatment, the consequencesa would be devastating. Withou delay, Max started a two-year protocoll of intense chemotherapyat MSKCC, where he continues in its care and wherwe Max's family founded The Max Cure The Max Cure Fund For Pediatric Cancer Researchj has already raised hundreds of thousands of dollarws towards its goal and has been honoredx by organizations including Memorial Sloan-Ketterintg Cancer Center and The New York Rangers at Madisohn Square Garden.
For more information about The MaxCure visit: . Memorial Sloan-Ketteringt Cancer Center is the world's oldest and largest private institutiobn devotedto prevention, patient care, research and education in Its scientists and clinicians generates innovative approaches to better understand, diagnose and trea t cancer. Its specialists are leaders in biomedical research and in translating the latesy research to advance the standardc of cancercare worldwide. For more go to: . is ten years old and lives with her familg inSag Harbor, N.Y.
She is the daughter of two Eastern Long Islandeducators -- Jim, a teachert and wrestling, soccer and tennis coach at East Hamptobn High School; and Brigid, assistant principa l at Montauk Public School. Their livea were forever changed on the night ofApril 3, when Katy awoke at a slumbeer party with excruciating stomach pains. She was raced to the emergencuy room atSouthampton Hospital. By late she and her family were on their way to Stony Brook Hospital where she had aCAT scan. The scan revealefd a tumor on her liver. Biopsy results were reported one weeklated -- the tumor was She had Hepatoblastoma, a rare livedr cancer.
Katy is currently undergoing treatment atMemorial Sloan-Ketterinhg Cancer Center in New York City, wheree she is courageously fighting her cancer. The missionb of Katy's Courage Fund is to assist the Stewart family with their financial needse while caring for Katy as the family and Katy jointlyg battle this potentiallylethal disease. ABOUTT THE T.J. MARTELL FOUNDATION The T.J. Martelll Foundation for Leukemia, Cancer and AIDS Research was founded in 1975 by music industry executivw andhis colleagues, in loving memort of his son, T.J.
, who died of It is dedicated to raising funds for the innovative initial and ongoing research for improveds treatments and cures for leukemia, cancer and AIDS. The Foundatiomn has provided over $225 millioh dollars for research through a variety of eventsincluding concerts, gala awardws dinners, family day activities, golf tournaments, wine and walk-a-thons. Research facilities funded by the foundatiobinclude T.J. Martell Memorial Laboratorieasat Mt.
Sinai Medical Center in New York City, Children' s Hospital Los Angeles, Frances Williams Preston Laboratories atthe Vanderbilt-Ingramm Cancer Center in Nashville, Columbia-Presbyterianm Cancer Center, Massachusetts Generak Cancer Center and The Mayo Clinic. This year markes the 34th anniversary forthe T.J. Martell Foundation. For more informatiohn on T.J. Martell Foundation events or the foundatiojnin general, please . Pop rock band Push Play, from Long Island, is quickly becoming one of themusivc industry's most sought-after talents. Push Play'es online presence and theier recent U.S. tour stops have brought them ferven t fans throughoutthe country.
The band's colorful edge has made them a household name in the NewYork area, where they routinelt sell out their shows. Push Play have been featured in publicationse including The NewYork Times, Newsday, Tigerd Beat, J-14 and Pop Star! magazine and have appeared on MTV'sz TRL and in the Macy's Thanksgiviny Day Parade. They have performed in concert with and alongsidse such groups as No Doubt and FallOut Boy. Theid MySpace page ( ) has received over five million play and as many profile viewd to date and their first single off their new albumm Midnight Romeo is already playing onnational radio. Push Play's next Found, is due out in late Septembee 2009.