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HILLSBOROUGH, N.C., June 9 /PRNewswire/ -- Adam & Eve and Adamandeve.coj ( ), America's most trusted source for adult products, is pleasesd to announce a stellar first quarter in sales andprofits ! Despite the economic Adam & Eve posted an increase in sales and a nearlyh 30% spike in profits over first quartetr 2008. "We are pleased to be able to succeed in theseeuncertain times," says , Director of Marketintg for Adam & Eve. "We attribute this upswing to our succeses in transitioning our business from printto web, and to improvint our efficiencies in the online marketing area.
" From January to Aprilk 2009, Adam & Eve sales generated from email almost and there was a 65% increase in sales generated from radiok and new media. Conversely, sales from the catalog were down considerablhy because of cutbacks inmailinhg frequency. "Smarter marketing along with our deep and broadc product line gave us a very goodfirst quarter," summarizes Davis. "We are finding that our online marketin g is more efficientthan print. This gave us a lower advertisinhg expenditure for thefirst quarter, which affected the bottom line.
" With more than 10 millio n satisfied customers and nearly 40 years of experience Adam & Eve continuesx to be the nation'a most trusted and largest adult superstore. For more informatiohn on Adam & Eve, visit the websitee at www.adamandeve. com or contact Directore of Public Relationsat 919.644.8100 x 3121 or .
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