Friday, September 3, 2010

NBC Universal, Microsoft strike ad alliance - Phoenix Business Journal:

http://aircond-contractors.net
Terms of the deal were not disclosed. Admira analyze s demographic data on viewers to generate more targetef TV ads and also adds automatiomn to thebuying process. The two companie s tested the system, using Admiraw with the NBC Local Media group in March to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a grea start. Admira provides us with the potentia to help attract an entirely new segment of advertisers to thelocalo marketplace, particularly small and midsizer businesses that might not otherwise be able to buy local television station advertising, which is a huge leap Frank Comerford, president of platform developmen t and commercial operations for NBC Localo Media, said in a statement.
The full partnership is set to begi inthe fall. The two giants are more known through theire linkthrough MSNBC.

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