Wednesday, October 13, 2010

CentreSource targets clients great and small - bizjournals:

grihanovveimavox.blogspot.com
Working with “the Goliaths” of the businesz world was only a But one that was realizec sooner than expected forthe 6-year-old Nashville Web developmentg firm. When the recession hit, companiees were looking to cut their and CentreSource was suddenlyon Goliath’ list. “It’s a pretty bizarre journey,” Owens says. “Thesde big companies that, let’sd be honest, ... never would have given me the time of day a year ago or twoyears ago, they actuallgy started calling us.” Amonfg those calls were sewinvg machine manufacturer Singer, Axe body spray and Yamaha musicapl instruments. “They all said, ‘Hey, you know how it is.
Everybody’s being asked to do more with less this and we assumed since you workwith you’d know how to get that ” Owens says. The boosy in business led to 60 percentg growthlast year. But despite the the office still works with the small companiew that startedits success, like the Nashville-based Two Futures which aims to abolish nuclea r weapons. Owens says CentreSource’s big clients treat the firm like a vendo and are focused on rolling out a productf as quicklyas possible. But CentreSource has alwayd strived to be more thana paid-by-the-houd firm contracted to complete a task like making an iPhoner application, he says.
“We’re constantly tryinvg to get back into theconsulting ... We just want to be the co-pilot,” Owenz says of the relationship withlarger clients. CentreSource is used to consulting with smalledr clients and finding which Web solution works best to solve theirbusiness problems, which is much differengt than what larger companies are It’s a balancing act between the two extremes that Owens admits is difficultf to maintain. The he says, is defining success. No mattee the size of the findout what’s important to them. “If you can find out theier definitionof success, everything else comez second,” Owens says.
Gainingg Goliath’s trust is something Owens hope s the company can do in the coming But continuing to support David is still inthe too. “Fifty years from now, I hope we can stilk be flexible enough todo that,” he

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