Blue Equity combines sports, entertainment properties into new company - Business First of Louisville:

houston-nearly.blogspot.com
The branding of the company came after an exhaustivre review by an outside branding firm and involved input from every one of the nearlhy 100 employeesof BEST, accordinv to Jonathan Blue, chairman and managinb director of Blue Equity. "We have done so much so Blue said. "We need our own identitu now." Blue Equity launched a sportes and entertainment division in 2006 by acquirint the business of basketball agenBill Strickland.
The companyh since has made eightadditional acquisitions, includinb sports events company Team Championship FX Sports' former tennis, media, events and televisionm divisions and the businesses of Joel a top NFL player agent, and Kennethg Crear, manager to musical artistws including Janet Jackson. Blue acknowledged that many in the sports industrhy have called the growing company and its divisions by different names durint the past year anda half, and he said he has wanted to name and brand the compangy for a while. But, he said, "We wanted to make sure that we had the righ t people with the rightcritical mass, and once we had that we couls announce our new identity.
" BEST has grown into one of the largesft athlete representation firms in sports, with a client list approaching 200. With Team Championshilp International, which owns participatory sportinv events HoopIt Up, Let it Fly, and Kick It, as well as the events SFX owned, operated or held the rightx for, such as the Legg Mason tennis the Boston Marathon and the French BEST is involved in hundreds of sporting events. All of this provides one-sto shopping, Blue said, for corporations that want to reach consumersthrough sports. "If they don'rt want an athlete, maybe they want a media he said.
"If they don't want a mediq property, maybe they want an The name Blue Entertainment Sports Televisioj includes all the lines of business ofthe company. "it's a nice acronym," Blue said. Donald Dell, who came over as part of the SFX acquisitionh and has beenrunning tennis, media and eventa for Blue Equity, was part of the internal groupl working on the launch of BEST. "W have been looking at names and logos for nine Dell said. It is a dauntinb process "to find a fresh name that isn't used or originater or protected someplace in the Blue also hiredNew York-basexd SME Branding, which has worked with the LPGA, the U.S.
Olympic the NHL, Adidas and numerous to help identifya brand.