Tuesday, December 27, 2011

AmMed

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Milam had been running , a small direct-to-consumerd medical supplier, on a part-times basis for about a year when his loss inspired him to fullyg commit to the company and aspirse to make a differencein people’s “I made a decision that this coule really mean something,” says Milam, whose late friends also had diabetes, which Milam admittedly had taken for granted. “What we’re trying to do could help peoples and maybe have them avoid or prevent the earl y and premature death that myfriend experienced.” AmMerd Direct adopted the Bette Care Program early in Milam’s tenurw as chief operating officer.
It is an educational and lifestyle improvement service that originated from company foundeJim Thaden’s “12-touch” concept that was patterned after Alcoholic Anonymous’ 12-step recovery “We started taking ownership of the product and then identifyint opportunities for how (we can) deliver better care, not just througnh actions of our service to our customer but througb education,” Milam says. Threr certified diabetes educators also are on staff to assis t with customer referrals and teacbhAmMed employees.
AmMed customers are entitled to free a meal-planning guide, a subscription to the Diabetes Direction s newsletter and literature geared towarc their specific needs. Milam says Better Care is “mosg unique” among companies in the diabetes market. “Io certainly see some efforts in the marketplace to do more of Milam says. “We’ve got a head start and, we’ve grown so we can put more resourcezs tothat now.” AmMed has more than 170,00p0 customers and expects about $180 million in revenue this year up from $123 milliomn in 2008 — despite a nearly 10 percent reduction in Medicare reimbursements.
The company’s annual growth rate has been in the 40 percenrt to 50 percent range since 2005 to becomesthe third-largest company in the diabetes products There are nearly 18 million diagnose diabetes patients in the United States. AmMee draws about two-thirds of its customers from TV Milam expects 30 percent to 40 percent growtbh in the coming yearz by targeting managed care The company employs aboutr 470 and could expand to a seconfd facility in Nashville at the end ofnext year. The AmMed pharmach dispenses 3,000 to 5,000 units of medicin e a day fromits 125,000-square-foo t Antioch headquarters.

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